Tuesday, September 24, 2013

6 Tips for Better Email Deliverability


Whether you are building your first list or you happen to be a seasoned email marketing veteran, we can all admit that email deliverability can be a pain in the butt! I am sure if you have done any email marketing in the past you can appreciate the steps that go into achieving top notch delivery rates with the many different ISP’s.

Use a recognizable “from” name – Most people open or delete emails simply based on the “from” name. Be sure to use a name that the members on your list will recognize. Also be sure if you are promoting any email campaigns from the network to use the approved “from” name.

Use a clear subject line – A subject line that represents who you are and what your email is about will help your recipients recognize your email as legitimate. Keep it short and sweet and try to limit your character count to around 50 characters including any spaces or special characters. Those of you who are email marketers with Convert2Media be sure to contact your affiliate manager if you would like to use a custom subject line.

Target your list – While content is just one of many factors ISPs look at, it is the main concern for the members on your list. If you are sending out irrelevant communications, your members will not hesitate to click the “This is spam” button the next time they receive an email from you. This is a fast way to destroy a good list.

List Hygiene – Get rid of the nonexistent addresses you are sending emails to every month. The ISPs notice when you don’t. By removing defunct email addresses, you will help you to improve your overall deliverability. If you use an Email Service Provider (ESP) like Aweber to send your email, you should have the option to easily delete nonexistent email addresses.

Authenticate – This is similar to “registering” your domain name with the ISPs so they can begin to give it a reputation. If you are an Aweber customer, I encourage you to turn authentication on in your account. This will help your deliverability and will help position you for future success as well. For more information on authentication, read the article below.

Offer confirmed opt-in – Also known as double opt-in, this is a surefire way to know that the people on your list really want to be there. When a person signs up through your website or other avenues, they will automatically receive an email from you asking them to confirm their subscription. This approach is seen as a best practice. It’s important to tell new subscribers that if they do not respond to your confirmation email, they won’t be added to your list.

That wraps up Tip Tuesday for this week. Be sure to join the Convert2Media Forums to discuss this tip and past tips from Tip Tuesday.

Steve Howe

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History of the Oil Industry


Oil

Petroleum or crude oil is an oily, flammable liquid that occurs naturally in deposits, most often found beneath the surface of the earth.

Over millions of years, plant and animal remains fall to the floor of shallow seas. As the seas recede, the plant material is covered by sediment layers, such as silt, sand, clay, & other plant material.

Buried deep beneath layers of rock, the organic material partially decomposes, under an absence of oxygen, into petroleum that eventually seeps into the spaces between rock layers.

As the earth's tectonic plates move, the rock is bent or warped into folds or it "breaks" along fault lines, allowing the petroleum to collect in pools.

Early Man was not unfamiliar with crude oil. In the Middle East escaping petroleum gases burned continuously, giving rise to fire worship.

Oil Industry

The oil industry began over five thousand years ago. In the Middle East, oil seeping up through the ground was used in waterproofing boats and baskets, in paints, lighting and even for medication.

Whale oil has been used in more recent times as a source of light. However, the high premium for whale oil decimated whale populations and as their numbers dropped the prices rose further.

The demand for oil was then far higher than the supply. Many companies and individuals were looking for an alternative and longer lasting source of what would later become known as black gold. Apart from a brief period of coal oil, the answer came with the development of drilling for crude oil. Land oil wells were first and as demand continued to grow exploration companies began to look below the sea bed.

The first oil well structures to be built in open waters were in the Gulf of Mexico. They were in water depths of up to 100m and constructed of a piled jacket formation, in which a framed template has piles driven through it to pin the structure to the sea bed. To this, a support frame was added the working parts of the rig such as the deck and accommodation. These structures were the fore-runners for the massive platforms that now stand in very deep water and in many locations around the world.

Clues around the coast of Greenland gave Geologists the idea that there may be oil and gas around Scottish waters.

There have been land oil wells in Europe since the 1920s. It wasn't until the 1960s that exploration in the North Sea really begun, without success in the early years. They finally struck oil in 1969 and have been discovering new fields ever since. The subsequent development of the North Sea is one of the greatest investment projects in the world.

The development of the offshore oil industry in hostile waters has been made possible by many achievements comparable with the space industry. Many fields are located far from land and they are getting further away. New fields are being explored in ever deeper and wilder waters.

After the North Sea UK disaster in 1988 when on 6 July, the North Sea Piper Alpha oil platform caught fire and exploded killing 167 of the 228 on board. The industry and the UK government waited until 1990 for the publication of the Cullen report. Lord Cullen discovered that the main cause of the explosion was the failure in the operation of the permit to work system, for which there are now very strict guidelines. This system is used to over-see work, preventing potentially dangerous work being carried out. It also prevents dangerously conflicting work being carried out by a combination of workers and it ensures that proper laid down procedures are adhered to.

The report brought about many changes and a journey towards much greater safety awareness, procedures and regulations.

Today the industry is very safety conscious. It has to be for its very survival. For example, the safety record of an exploration rig can make a big difference to whether or not an oil company will want to hire it. Oil companies cannot afford to have their name associated with accidents.

When you first arrive you are given a tour of the installation, detailing all safety aspects including fire extinguishers, emergency muster stations, lifeboat stations and procedures. You will be introduced to the rig safety programme.

Everyone attends weekly safety meetings and daily pre "tour" meetings. The weekly meeting is an in-depth look at industry wide safety news and other safety related issues on the rig. Companies share safety information with other companies throughout the industry. This helps to avoid repeated incidents. A fire and boat drill is often held on the same day which involves a mock fire and a mock abandon the rig exercise.

The pre tour meeting is usually a description of the work carried out when you are off shift, the work you will be doing, the work others are currently doing that may effect you and any other relevant issues of the day.

Accidents do happen as in every industry. However, statistics show that with the massive improvements in offshore safety procedures, you now have a higher chance of having an accident if you work in the construction industry than you do on 

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Management Interview Questions


Modern HR people are trained to look for special qualities when they are hiring at the manager level and above. You’ll give better answers in your interview if you understand the psychology behind their questions. Here’s what you need to be thinking about.

How management interview questions are different

Before we take a look at specific interview questions, let’s look at some of the “core” competencies expected of most employees and supervisors — and we’ll compare those with how managers and executives are supposed to show more “advanced” competencies and proficiency in these areas.

 Employee / Supervisor

 Manager / Executive

Gives and receives timely feedback on personal work performance in accordance with established goals. Solicits and enables communication and feedback from a variety of sources (including customers) — up, down and all across the business organization.
Understands that careful listening and clear communication is essential. Is able to communicate difficult messages and sway the opinions of other stakeholders, managers and executives. Knows how to modify communication style for different audiences.
Makes sure written documents and emails are professional and accurate. Creates and enforces clear guidelines for department writing standards. Coaches & mentors others on the best way to communicate information.
Develops newer, better, faster or cheaper ways of getting things done. Establishes a welcoming environment for new ideas, and creates excitement for the benefits of making positive changes. Encourages collaboration and partnerships across the organization.
Establishes good priorities for what to do next. Asks effective investigative questions and identifies and prioritizes key next-steps for others. Is able to make tough decisions with scarce information under rigid deadlines.
Can you see the difference between the two columns?

The expectation for managers and executives is that they think more about the organization, and other people. Employees and supervisors are mostly concerned with their own work — or the work of their team as it relates to more immediate goals. Managers / execs innovate, faciliate, and try to create an environment that develops and supports company goals and policies on a longer-term, more “global” scale. These are the qualities they’ll be looking for in your management interview, at least.

So, what does this mean for you if you’re interviewing for a management position?

It means you have to be prepared to speak to “creating an environment” for ABC and “encouraging adoption” of XYZ and trying to “establish a culture” of 123. HR people love hearing answers like this; and they’ll be looking for them in candidates for management level positions.

Read the following questions and think about how you might answer based on the example behavioral competencies in the right-hand (management) column above.

Sample Questions:

“Tell me about a time when your team had to work together to solve a crisis situation. What happened and what did you do?”

“Describe some of the methods you’ve used to keep a team inspired to accomplish tasks on time and with high-attention to maintaining quality every step of the way.”

“Do you use any time management systems or programs? For example, Franklin Covey, Inbox Zero, GTD, Google Docs, Salesforce.com, Outlook Calendar or other tools? How have you used these tools collaboratively? Do you have ideas for better collaboration among team members and across departments?”

Discussion:

In answering the first sample question above, remember that your answer should go into just enough detail to set up the background for the “crisis” and then you should focus on your analytical approach to identifying the problem and prioritizing the next steps for a solution WITH YOUR TEAM — by getting consensus, if appropriate, or by making a critical “executive” decision on your own when you had limited information.

What type of probing questions did you use to gather information? How did you communicate the action plan to your team? … How did you communicate the status and resolution of the crisis to executives above you and other managers or execs across the organization?

And importantly, what kind of procedures or culture or environment did you create or encourage at the organizational level to stop such a crisis from happening again? Management interview questions are designed to expose organizational-level thinking beyond your team or your department.

Leadership, motivating others, and incentives

When you are creating your practice answers, try some of these “lead-in phrases” to show you are thinking about leadership and setting standards for the organization:

“Fostered an environment”

… that gets team members to take responsibility for the quality of their work.”

… that holds myself personally accountable for all deadlines, and the team knows this.”

“Served as a role model”

… for treating every person with respect and taking responsibility delivering work at our established professional standards.”

… for coming up with new ideas and encouraging others to do the same.”

“I set an example and implemented standards”

… for proper budgeting of time so that deadlines are met.”

… for meeting our commitments to internal and external customers and stakeholders.”

Tools and collaboration

When you talk about tools and collaboration, don’t focus too much on the tools. Focus on the results the tools allow you to achieve for you and the goals and growth of the team.

If you can investigate and discover what internal tools the company uses BEFORE you interview, and you can show some familiarity with their tools, then you are ahead of the game. The people (HR and the Hiring Manager) who use these tools on a daily basis will be pleased that you understand the screens they look every day. It’s a big part of their work life, and they may be more inclined to view you favorably as a candidate if you can identify with them over a shared toolset.

 Your Action Items / Next Steps!
1 As a person interviewing for a manager or executive position, understand that when you are asked situational questions, the examples you give should be related to teamwork, leadership, communication, "creating an environment / culture," and developing & championing best practices for the organization broadly.
2 For each of the 5 examples in the "manager / executive" column in the table above, write down your own similar example from your personal work experience. 
3 Practice some of the "lead-in phrases " like "I set an example for," "I fostered an environment where," "I contributed to creating a culture of ..." etc. If you thought this article was helpful, please share on Twitter, LinkedIn or Google+. Thank you, and good luck! ☺

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BENEFITS OF WORKING AT HOME


Life changes for the better when you start working at home. You get to be with your family most of the time and can make money without worrying about how you will get home. This kind of work also allows you to become your own boss. You can get paid in any way you want. You do not have to wait for a certain time before you can get your check. This is one of the best decisions a person can make, especially women with small children.

Here are some of the benefits that you get when you work from home:
Home based business is not expensive to start. You will not have to take out a loan like in the case of most offline businesses. Most of the home based businesses are done online. All you need is money to buy a computer and connect it with internet.

You do not need any experience for you to start an online home business. You can learn about the business at your own pace. This allows you to make money as you learn more about your business. Some of the sites offer you free training to make sure that you give them quality work.
You enjoy being the boss and you will not need to ask for permission to leave the office.
You can make your own plans and decide the time you want to spend working. This allows you to do as little or as much work as you want, depending on your financial needs.

You can work and still set aside enough time to spend with your kids. You can work when they are sleeping. This allows you to take care of your children and make money at the same time.
In the initial stages of a home based business, you may have a lot to do. However, as the business grows, you will find it easier to run it. This gives you more time to spend with your family.
The money you can make in your online home business is not limited. This depends on your efforts and ability to do more work.

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Monday, September 23, 2013

See The World Through The Eyes Of our Consumers


Okey, Sit back and think like your customer.
This one act of trying to “become” your customer is going to increase your sales exponentially.

Most salesman are only after trying to sell to our customers. Trying to as quickly as possible make as much money as possible from them.
What if you could be different? What if you could be the one salesman that your customer sees as a business partner and not as a salesman?
What if he or she came to you when he had a question about something in you market?

If you ever set a goal for a customer this is what it would be.
You want to be their partner, their friend, someone they trust and who they are loyal to.

The funny thing is, is that it really is very easy to become this partner.

If you can make your goal; Solve their problems, cater to their needs.
Instead of, “TAKE THEIR MONEY!”

By spending enough time on background work, learning about your customer and seeing the world through their eyes you can make sure you are the one vendor that they trust.

Learning this art is all but easy though.
But their are some exercises you can do to learn.

First of all, find 5 customers that you think are a good fit for your product.
Study them and se what type of companies they are and find lots of great reasons for them to use you. Then take it one step further, find 3 good reasons for them to need you.
3 reasons that might make them call you instead of you calling them. Put yourself in their situation.

Now lift the phone, knock on the door and talk to them.
Ask them about their company, their problems their needs and so on.
Basically interview them about their lives. Get to know what they need.
Tell them that you will get back to them with a solution to their problems.

Now corss referense your findings. What type of people where they? How did their lives look? How does their work lives look? What are their dreams? Their biggest proffesional fears? The problems for their company in the marketplace?

If you spend enough time you can create a mental image of your regular customer. Now put together a presentation of your product that solves these problems. If you noticed that their were different types of customers, with different types of needs.
Make different presentations!

Now call those five customers back and show them what you’ve done.
If might not work he first time, but using your newly found insight into your consumers lives will lead to a deaper relationship with them and of course a lot more sales. Probably best of all is thatyou will get a lot more repeat customers which is always the best source of good income.

I have done this exercise many times and it has gone very well and has taught me a lot.
If you do try it please leave me a comment, send me an email and tell me how it went.

Daniel

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